Smith , Benjamin Alex

smithbenjaminalex@gmail.com 





“Slug”
2020-2025A bag named after “sluggin’” something over your shoulder and the malleable shape of its design.
Discipline
Naming

Logo2020-2025The “Slug” logo is designed as a universal symbol for this new invention. Its simplicity allows for multiple interpretations. Confident yet friendly, expressive yet stoic. The bold thickness gives it a masculine edge, while the curves add a feminine touch. The eyes add a human quality, bringing it to life.Discipline
Logo Design

Origin Story
2020-2025The Slug was inspired by a bag of oranges being sold on I-95 in Miami, FL. After years of iteration and a journey to Japan to source its luxury denim, the Slug 1 was released on September 30th, 2024.
Discipline
Storytelling

Product Design
2020-2025Originally designed to carry an artist’s essentials through the city, the Slug is:

Adaptive in Adventure
Durable in Design
Suitable in Situation
Elegant in Expression

The Slug’s minimal, elemental components make it complete—remove any part, and it’s no longer a Slug.

Denim from Kojima, Japan, represents skin—wearing and fading with time, growing more beautiful. Leather from Espelette, France, symbolizes muscle—strong, resilient, and discolored with use. The 100% Japanese cotton cord reflects the Slug’s essence, moving with you.

The stainless steel eyelets represent the Slug’s eyes, scratching with use, marking time. The leather strap, minimal with no stitching, mirrors nature’s seamless design. The CNC-machined, mirrored buckle is the Slug’s heart, with a subtle logo appearing through negative space.

Made for natural movement, the Slug’s luxurious materials are not for protection, but to embrace life’s journey, whether in the mud or on the move.

At 15x5x5 inches, the Slug is perfectly proportioned for the human body—ergonomic, balanced, and ready for any activity, from running to meditation.
Discipline
Product Design

Slug Stories
2024-2025For each model we shoot, we document the entire process as part of the "Slug Story." Slug is rooted in the exploration of self and personal journeys. Each model is chosen for their natural authenticity—whether it’s what they do every day or something special to them. It’s their story, with the Slug simply riding along.

These stories are captured through photos, videos, and copywriting. Discipline
Creative Direction
Photography
Videography
Writing
slugdepot.com
2020-2025The website serves as both an e-commerce platform and a showcase for Slug Stories. Its minimalist design allows the color and content to speak for the brand. The site is the heart of the brand, where our work communicates the message—not flashy, distracting design. With clean, white space and legible fonts, the layout is straightforward and user-friendly. Play buttons in the home page galleries ensure easy navigation. The site is universal, with fewer words and more impactful images and videos. Only the essential elements are included. Discipline
Website Design

Slug Motion2020-2025To animate the essence of the Slug, a motion graphic was created to bring its unique personality to life. The animation reflects the brand's philosophy of slowness, paired with a smooth and fluid rhythm. Designed from the shape of the logo itself, the motion captures the elegance and simplicity of the brand, while also evoking a sense of intentionality and calm.Discipline
Motion Graphics

Slug Tube
2020-2025 The packaging for the Slug is earthy, industrial, and minimal. We reimagined the standard paper tube, giving it a fresh context. While sneakers come in boxes, Slugs come in tubes.
Discipline
Packaging

Concept Deck
2025This pitch deck outlines the value proposition of Slug, highlighting its capacity, design origins, dimensionality, use cases, and unique vocabulary, alongside comparisons to its contemporaries.
Discipline
Graphic Design

Ben Smith ©2025