Smith , Benjamin Alex

smithbenjaminalex@gmail.com

Concept Venn Diagrams
2022-2024

These Conceptual Venn Diagrams represent my perspective and how I view the world. They explore the connections and comparisons between various elements I find intriguing—whether from architecture, nature, sports, fashion, music, food, or art. I believe many things convey similar ideas, just through different forms of expression. Through these diagrams, I aim to showcase how diverse elements can communicate with each other, finding common ground in unexpected ways.

Discipline
Conceptual Design

Theory
2024

Conceptual imagery proposed for Theory, distilling the brand to its core elements: professional attire, intelligence, sophistication, and activity. The minimalist composition—featuring a clean sans-serif name on a white background—creates a stark yet honest and refined visual. This stripped-down aesthetic highlights the brand’s commitment to simplicity, authenticity, and elevated design.

Discipline
Conceptual Design

Performance Art
2025

"Performance Art" is a proposed collaboration between Samuel Ross and Equinox, blending fitness and design into a unified experience.

S_RA will create sculptural, yet functional training equipment, enabling participants to work out on artwork instead of traditional machines. The installation transforms the gym into a space where art and exercise coexist.

Discipline
Conceptual Design