Smith , Benjamin Alex

smithbenjaminalex@gmail.com

Performance Art
2025

"Performance Art" is a proposed collaboration between Samuel Ross and Equinox, blending fitness and design into a unified experience.

S_RA will create sculptural, yet functional training equipment, enabling participants to work out on artwork instead of traditional machines. The installation transforms the gym into a space where art and exercise coexist.

Discipline
Conceptual Design

Theory
2024

Conceptual imagery proposed for Theory, distilling the brand to its core elements: professional attire, intelligence, sophistication, and activity. The minimalist composition—featuring a clean sans-serif name on a white background—creates a stark yet honest and refined visual. This stripped-down aesthetic highlights the brand’s commitment to simplicity, authenticity, and elevated design.

Discipline
Conceptual Design

Concept Venn Diagrams
2022-2024

These Conceptual Venn Diagrams represent my perspective and how I view the world. They explore the connections and comparisons between various elements I find intriguing—whether from architecture, nature, sports, fashion, music, food, or art. I believe many things convey similar ideas, just through different forms of expression. Through these diagrams, I aim to showcase how diverse elements can communicate with each other, finding common ground in unexpected ways.

Discipline
Conceptual Design